Great Wall Motor disclosed on Wednesday that its vehicles are going to be assembled in five more countries within three years, which are Senegal, Bulgaria, Venezuela, Malaysia, and Philippines. Total annual capacity in these countries will top 100,000 units. The plants in Senegal and Philippines will open before the end of this year.
Great Wall sold about 170,000 sedans, SUVs, and pick-up trucks in the first half of 2010, including 30,000 units to foreign buyers, and aims for 400,000 units for the whole year. It plans to increase annual capacity to 1.8-2 million units by 2015, 1/3 of which are going to be sold overseas. Currently, it has KD assembly plants in Russia, Indonesia, Iran, Vietnam, and Egypt through partnership with local companies.
In developed countries, it has a more limited but increasing presence (see "Great Wall Exports Haval H5 to Italy"). Last year, its sales in Australia reached 5,000 units.
Yet, like other Chinese automakers, it suffers in these places from a common perception of making low-quality, unsafe copycat cars. ANCAP gave its SA220 pick-up only two stars for inadequate safety features; after selling merely 576 units in one year, it was pulled off the Australian market.
The Pic: Great Wall Voleex C10 to Be Shipped Overseas