It is naive to believe any business would put moral considerations before profits. Even the "don’t be evil" Google enters a "devil’s pact" with Verizon when the price is right. So it comes as no big surprise that GM has made Cadillac the proud "chief business partner" of an upcoming film dedicated to the 90th anniversary of the Chinese Communist Party (CCP), which is called "Birth of a Party."
Made by China Film Group as a kind of prequel to last year’s "Birth of a Republic," the film bears a title that can be literally translated as "The Great Achievement of Founding the Party." It will tell the events leading to the birth of the CCP in 1921 after Russia’s October Revolution in 1917. Yet, what the audiences will see is not only politics, but a lot of stars; for instance, Tang, Wei, who played the leading female role in the award-winning "Lust, Caution," will play young Mao, Zedong’s lover in the film.
According to an announcement posted on Shanghai GM’s official web site yesterday, whose title reads "joining hands with China Film Group, Cadillac whole-heartedly supports the making of the Birth of a Party" (sorry if this makes you puke), the filming team and stars will be riding the Cadillac SLS, marketed as a luxury executive saloon. To show that Cadillac, whose sales in China have been rocketing, is a best friend of the rich, powerful, and famous here, what’s better than whoring it to the CCP?
As the CCP marries totalitarianism with capitalism and fools the people with entertainment, only the "politically correct" or stupid–or those who pretend to be so–can get rich. And GM seems to know this very well. While Audi, Mercedes-Benz, BMW, and Volvo have all rushed to please China’s rich and powerful through physical enlargement (offering models of extended wheelbases), Cadillac gratifies the party orally, singing praises through a film.
No wonder GM performs better in China. It gets lower.