Watch Kobe Bryant’s “Big, in the City” Smart CommercialApril 4th, 2011 | Posted in Daimler | Marketing | Mercedes Benz
We reported in February that Mercedes-Benz signed Kobe Bryant to promote Smart mini cars in China (see our post). The first of a series of TV commercials themed "Big, in the City " and directed by Dave Meyer went online at sina.com.cn on 28 March featuring Kobe in a car chase in downtown LA (shown below).
In July Kobe will make a visit China to meet some Smart owners.
At the official Kobe-Smart site in Chinese (http://all.vic.sina.com.cn/201103smartkobe/index.php), netizens are invited to contribute script ideas for the next-season commercial.