Beijing-Hyundai Releases Langdong, the Fifth Gen Elantra Tailored to Chinese TastesAugust 24th, 2012 | Posted in BAIC | Hyundai | New Cars
The joint venture of BAIC and Hyundai put Langdong, the Chinese version of the fifth generation Elantra, on sale on Thursday. A compact sedan elsewhere, it is marketed as a mid-size in China, partly because of its stretched body. The first model to roll out of Beijing-Hyundai’s new, third factory, Langdong will compete on the new car market alongside two previous generations of Elantra, "Yuedong" and "Elantra," with a mission to maintain or even increase Hyundai’s lead in the compact/mid-size segment in face of recently-launched Nissan Sylphy, Ford Focus, and Shanghai-Volkswagen Lavida (Dongfeng-Yueda-Kia will release a sibling of Langdong, the Kia K3, later this year).
Above: Elantra Langdong in comparision a 2011 (fifth gen) Elantra in the US
Langdong has a 2700mm wheelbase, same as that of the standard fifth gen Elantra and 50mm longer than that of the previous generation, Yuedong. Catering to Chinese preference for bigger size, Langdong is extended by 40mm–compared with overseas versions, reaching 4570mm in body length. Noticeable changes also come to the car’s exterior styling, with the hexagonal front grille replaced with a wing-shaped version that looks more prudent and supposedly more appealing to those shopping for a family car.
Two engine options are provided, a 1.6L γ of 93.8kW/6300rpm and 155.5N·m/4850rpm, together with a 1.8L Nu of 107kW/6500rpm and 175N·m/4700rpm. Although upgraded from the 1.8 liter on Yuedong, the 1.8 Nu is still an inch below that on the North American version in performance (the latter can put out up to 110kW of power and 178N.m of torque.) For gearbox, the consumer can choose between a 6MT and 6AT for either of the engine options.
Available in seven versions, Landong sells for 105,800-149,800 Yuan. Beijing-Hyundai aims to sell 50,000 units of it by the end of this year.