DPCA to Build Peugeot 301/Citroen C-Elysee at New Wuhan Factory

The joint venture of PSA and Dongfeng (DPCA) has recently begun trial production of the Peugeot 301 compact sedan and its sibling, the second-gen Citroen Elysee, at its new factory still under construction in Wuhan Economic Development Zone. Both models are to be launched at the upcoming Paris auto show and go on sale in China in the second half of 2013. In Europe, they will be built in Vigo, Spain.

peugeot 301

Above: Peugeot 301

citroen c elysee

Above: Citroen C-Elysee

The 301 and new Elysee share a platform and have the same wheelbase of 2650mm, 38mm longer than that of the Dongfeng-Peugeot 308. Upon release in China, they will be powered by the 1.6L EC5, which is an upgraded version of the TU5JP4 (found on the current Elysee) and can develop a maximum of 88kW. A turbo 1.2L three-cylinder that can put out 60kW – 100kW and 115Nm – 230Nm will be provided in 2014. Both the EC5 and 1.2T will be made at DPCA’s engine plant in Xiangyang, Hubei.

DPCA broke ground on the new vehicle factory, its third in China, on May 18, 2011. By September 2013, an annual production capacity of 150,000 will be created.

The low-cost 301/Elysee pair is primarily aimed at emerging markets. In China, they are expected to sell for 80,000 Yuan -110,000 Yuan, and will replace the current, first-gen Elysee, which was once a local best-seller.