Nissan March to Be Rebadged as Venucia R30September 11th, 2012 | Posted in Dongfeng | New Cars | Nissan | Venucia
The March supermini, called Micra in Europe, is Nissan’s biggest flop in China. For most Chinese, it is neither practical nor fashionable, an oddity in the Nissan product line. Responding to low local demand, Dongfeng-Nissan has mostly halted production of it in recent months, and decided lately to re-launch it in near future under the Venucia logo, the joint venture’s China-only brand.
According to an official in the Venucia division of Dongfeng-Nissan, the March is likely to be named R30, seated below the newly launched R50, a rebadged Tiida. "R" in Venucia nomenclature signifies two-box or hatchback models (and "D" is for sedans as in Venucia D50, a three-box version of Tiida). Just five months ago, a vice general manager of Dongfeng-Nissan denied reports of such a move.
Released on August 30, 2010, the March, available in 1.5 MT/AT versions, sells for 69,900-92,900 Yuan, a level most consumers find too high for the car’s diminutive stature. With that money, one can buy a much larger Nissan Sunny.
Rebadging will bring down the prices significantly, while keeping the sales network–as Venucia cars are sold by Nissan dealers.