Chery is in serious need of birth control to halt sales decline. And to just axe the Riich and Rely branches, as it has recently decided to do, is not enough. Under the Chery emblem, on which the automaker wants to re-focus, product lines (Cowin, Fulwin, A, and E series) keep growing in an unruly way, and re-badging and face-lifting remain the dominant way of developing new models. With the E3 getting ready for release in the first half of 2013, as shown by latest spy shots, it looks Chery will remain on the downward path for a while.
Early this year, two Chery prototypes were spotted, codenamed A16 and A19. While similarly styled, the two compacts belong to two different families, the A and E series. The A16 is expected to become Chery A2, A19, Chery E3.
The latest exposure reveals the E3 to be a shrunken and cheaper E5. It gets the latter’s styling, although with a diminished stature, as well as its 1.5L powertrain. The wheelbase is reduced from 2600mm on the E5 to 2570mm, and body-length from 4580mm to 4450mm. The 1.5L SOHC engine (ACTECO-SQR477F) can deliver up to 80kW of power and 140Nm of torque.
|Chery E3 (to be released in H1 2013)|
|Curb Weight (kg)||1208|
|Engine||ACTECO-SQR477F 1.5L L4 14V SOHC|
|Max. Power (kW/rpm)||80/6000|
|Max. Torque (Nm/rpm)||140/4500|
|Combined fuel economy (L/100km)||6.3|
While the E5, with 1.8L/CVT and 1.5L/5MT powertrain choices, sells for 60,000-80,000 Yuan, the E3 has a projected price range of 50,000-70,000 Yuan.