Watch DENZA’s New Brand Video

In pairing up with BYD to develop DENZA EVs, Daimler is doing something noble and brave, which often means not making much economic sense. DENZA is a venture of two dreamers, a Chinese answer to Tesla.

Now half a year from the scheduled debut of the first mass production DENZA model and one year from its market launch, BYD-Daimler New Technology released this 3-minute brand video featuring its leadership and engineering team expressing confidence in "EV the future." The same concept model we saw at the 2012 Beijing Auto Show was depicted running around the city of Shenzhen, served by a robot-like quick charger and a smart phone App monitoring the charging process.