Venucia, Dongfeng-Nissan’s local brand, brought four models to Shanghai: R50 (a re-badged Nissan Tiida/Versa), D50 (a notchback version of Nissan Tiida), E30 (a re-badged Nissan Leaf), and the Viwa pure-electric concept. The last-mentioned was launched on April 20 as a key part of the "V-Blue Strategy," Venucia’s plan to develop and promote a green product line.
The name "Viwa" came from four words–Venucia, Identity, Worthy, and Accessible. Dongfeng-Nissan provided few details about the subcompact coupe beyond claiming that it would lead to an affordable EV that has a long driving range and is easy to charge. As Venucia already has the E30 on course for production and won’t release another EV before 2015, the new concept, we speculate, is intended to anticipate the upgrades, in both styling and e-powertrain, the Leaf will get when localized.
According to the V-Blue strategy, Dongfeng-Nissan will start or expand EV demonstration programs in several cities including Dalian and Guangzhou in the second half of this year; after the release of Venucia E30 in 2014, more EVs, pure-electric or hybrid, will be developed.