Lavida, the best-selling Volkswagen model in China in recent months, is expected to defend its leading position with the release of new variants. The nameplate aims to deliver nearly 400,000 units this year, up from 246,687 in 2012. That increase alone exceeds Shanghai-Volkswagen’s overall target of gaining about 100,000 in 2013 sales. The feat is to be accomplished by an expanding family, which currently includes two generations of Lavida sedan ("all-new" and "classical," both on the new car market) and will be joined by a two-box version in June this year.
Called Gran Lavida, the new derivative premiered in Shanghai has a body style of Audi A3 Sportback, which lies between a five-door hatchback and a station wagon. It has the same 2610mm wheelbase as the sedan, but the whole stance is 154mm shorter at 4454mm. The width and height remain unchanged at 1765mm and 1460mm respectively. For underpinnings, front MacPherson struts and rear torsion beams are retained.
The 1.6L and 1.4TSI engines are familiar choices, found not only on the all-new Lavida Sedan but VW Bora, Sagitar, Polo, Golf, and Skoda Octavia.
Release is expected in the summer, with prices likely to range between 100,000 – 150,000 Yuan. Late this year two more Lavida variants may be launched, a sport coupe and a crossover.