On August 15 Geely and its local partner NORDEX started production of Emgrand EC7 in Montevideo, Uruguay. The compact sedan will hit the South American market before the year end.
NORDEX agreed to build Geely models with imported CKD kits back in March 2011. In the past two and a half years, a joint team of workers have constructed a new assembly plant in the country’s capital. Besides the EC7 sedan, the product line will feature in the future the EC7-RV hatchback and two mini cars–the Gleagle GC2 (Panda) and GX2 (Cross Panda). The plant can roll out up to 20,000 units a year when operating in double shift.
In establishing a production capacity in Uruguay Geely targets first of all the booming vehicle market in Brazil and then Argentina, intending to take advantage of the trading agreement among "Southern Common Market" countries.
The low-cost Emgrand EC7 has been the No.1 best-selling sedan from any of China’s native auto brands in the first half of this year, with 87,091 deliveries.