Battling a crisis of dwindling sales and chaotic self-identity, Chery unveiled a new brand strategy on Tuesday evening in Hefei, Anhui, which axes the Rely and Riich divisions and re-focuses on the Chery brand. The re-positioned Chery gets a new logo, dropping the one that had been in use since the company’s foundation in 1997. … Read more
When first unveiled at the 2007 Beijing auto show, the Tiggo 5 (codenamed T21) was seen as an upgraded version of the 3 (or T11, now simply called Tiggo), with which it shared a 2510mm wheelbase. And the 5 then bears little resemblance in styling to the 5 now as exposed by auto.ifeng.com earlier this … Read more
While doubling the size it was in 2011, the Chinese market for plug-in electric cars remained extremely small last year. According to China Association of Automobile Manufacturers, automakers based in China delivered only about 12,000 high-speed pure electrics and 1,500 plug-in hybrids in 2012, which, combined, accounted for 0.826% of the 15,495,200 passenger cars sold. … Read more
Restyled Chery QQ Hit Showrooms with a US$6,083 Starting Price
March 4th, 2013 | Posted in Chery | New CarsChery QQ, the most popular mini car in China, gained a new appearance for 2013. The restyled model, which went on sale on March 1, keeps the 2340mm wheelbase, 51kW 1.0L engine as well as affordable prices from the original, while becoming noticeably wider and more attractive in look. The four versions released, with either … Read more
Chery lost its leading position among China’s native auto brands after posting a 12.4% decrease in 2012 vehicles sales, unseated by Great Wall. Data from China Association of Automobile Manufacturers show that Chery Auto sold 563,300 vehicles (550,200 passenger cars) last year, down from 643,000 in 2011 and 682,000 in 2010. Great Wall, by comparison, … Read more
Chery currently sells about 20 different sedan/hatchback models. Yet, with the exception of the QQ mini, none of them makes the list of top 50 best-selling cars in the first eleven months of this year. The poor results from the domestic market must have created a panic for the Wuhu-based automaker, which, in desperation, seems … Read more
Qoros Auto seems running a successful marketing campaign leading up to the launch of its first model, the GQ3, expected at the 2013 Geneva motor show. In the past year, the joint venture of Chery and Israel Corporation has developed an intrigue and kept readers in suspense. While continuously showing off its team of designers … Read more
Qoros Auto, the joint venture between Chery and Israel Corporation, released new renderings of its upcoming model, the GQ3, on Wednesday, unveiling more details of the car’s rear exterior and dashboard. The GQ3 sedan, whose development codename is CF11, will be Qoros’ inaugural model. It is slated for global debut at next year’s Geneva motor … Read more
2013 Chery QQ Sports: 2012 Guangzhou Auto Show in Pics (2)
November 22nd, 2012 | Posted in Auto Shows | Chery | New CarsSlated to hit the market towards the year-end, the next-gen Chery QQ made its first public appearance today. Retaining the 2340mm wheelbase, the supermini grows slightly larger. Extensive changes can be found in both exterior and interior styling, while the design continues to highlight a cheerful and animated spirit. 2013 Chery QQ Length/Width/Height 3564/1620/1527mm Wheelbase … Read more
Foundation Stone Laid for Jaguar Land Rover and Chery’s Factory in Changshu, Jiangsu
November 18th, 2012 | Posted in Chery | Jaguar Land RoverBelow is an press release from Jaguar and Land Rover. Pictures are from ChinaAutoWeb.com. –PARTNERSHIP WILL MANUFACTURE JAGUAR LAND ROVER AND JOINT VENTURE BRANDED VEHICLES –JV PLANT TO BE LOCATED IN CHANGSHU, JIANGSU PROVINCE –INVESTMENT OF 10.9BN RMB IN CHINA JV PROJECT –CHINESE GOVERNMENT GRANTS APPROVAL AND LICENCE FOR JOINT VENTURE Jiangsu, China & Coventry, … Read more
New Car Brand Takes Shape: Qoros On Course for Geneva Debut
November 11th, 2012 | Posted in Chery | QorosOfficial press release frm Qoros Auto Nov. 7, 2012 –New Chinese car brand leverages European expertise –Elegantly proportioned sedan designed to high European safety standards –On sale in China and Europe next year –Extensive roll-out program with new models almost every half year Qoros Auto Co. Ltd, a new independent car-maker headquartered in China, will … Read more
Chery-JLR’s First Model Will Be Freelander 2
October 17th, 2012 | Posted in Chery | Jaguar Land RoverWith the official blessing, the joint venture between Chery and Jaguar Land Rover is set to break ground on its production base in Changshu, Jiangsu, as soon as late this month. More details emerge this week on the company’s production plan. When the Changshu vehicle factory opens in July, 2014, it will roll out Land … Read more
Chery is in serious need of birth control to halt sales decline. And to just axe the Riich and Rely branches, as it has recently decided to do, is not enough. Under the Chery emblem, on which the automaker wants to re-focus, product lines (Cowin, Fulwin, A, and E series) keep growing in an unruly … Read more
The National Development and Reform Commission has given go-ahead to Chery and Jaguar Land Rover’s plan to create a vehicle manufacturing venture in China, according to The Economic Observer. An unnamed source at Chery said that the company had received the official reply approving the JV proposal, which, though, had yet to appear on government … Read more
Chery Finally Decides to Ax Rely and Riich Brands
September 6th, 2012 | Posted in Chery | Marketing | SalesIt must be painful for Chery to finally acknowledge the failure of its multi-brand strategy launched in 2009. With sales dropping to 643,000 in 2011 from 682,000 in the previous year and losing 97.82 million Yuan in the first quarter of 2012, the automaker seems to realize it has no other option than axing marques … Read more
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