Nicolas Cage, the face of BAIC Senova, appeared in a commercial premiered at the ceremony for the release of the Saab-derived midsize sedan. Titled "Town of Car Legends," the ad is 1 minute and 34 seconds long and features car chases landing the star in an ancient Chinese town. We failed to get the story, … Read more
Battling a crisis of dwindling sales and chaotic self-identity, Chery unveiled a new brand strategy on Tuesday evening in Hefei, Anhui, which axes the Rely and Riich divisions and re-focuses on the Chery brand. The re-positioned Chery gets a new logo, dropping the one that had been in use since the company’s foundation in 1997. … Read more
BMW-Brilliance Launched New Auto Brand “Zinoro”
April 13th, 2013 | Posted in BMW | Brilliance | Electric Car | MarketingAs its tenth anniversary approached, the joint venture of BMW and Brilliance (BBA) unveiled the Zinoro brand and renewed its commitment to the Chinese market. The first Zinoro model, said to be a pure-electric vehicle, will be produced at BBA’s plant in the Tiexi district of Shenyang and make its debut at the 2013 Guangzhou … Read more
Aiming to Rival Land Rover and Jeep, GMW Haval Gets New Identity
March 29th, 2013 | Posted in Great Wall | MarketingGreat Wall Motor (GWM) unveiled the Haval logo today in Beijing, giving its SUV unit a more distinct identity. A third brand in the world to be fully dedicated to SUVs, as GWM describes it, Haval will be operated as a separate and specialized business. All of it models will from now on bear the … Read more
Beijing Auto (BAIC) disclosed on Wednesday at a promotional event in Hong Kong that it would hire Nicolas Cage to market its upcoming “Shenbao,” or Senova, cars. The contract-signing ceremony will be held on March 2. A face of several luxury brands and well-liked in China, the US artist is deemed a suitable brand ambassador … Read more
The high popularity of the Italian luxury car brand in China means that it is an effective marketing tool for all kinds of local products, not only vehicles. In the auto industry, Changan (Chana) has launched the Taurustar van bearing a logo which basically flipped the Lamborghini golden-bull image horizontally. And food makers love it … Read more
Dongfeng-Nissan Paid for J.D. Power Rating?
October 18th, 2012 | Posted in Dongfeng | Marketing | NissanXinhua exposed on Wednesday two internal documents from Dongfeng-Nissan billing one of its dealers for J.D. Power (JDP) surveys, setting off speculation that the joint venture had tried to influence the Customer Service Index (CSI) study with money. Entitled "Inter-communication sheet" and addressed to the same Nissan dealership in Suzhou, the two documents sent a … Read more
Watch DENZA’s New Brand Video
October 13th, 2012 | Posted in BYD | Daimler | DENZA | Electric Car | MarketingIn pairing up with BYD to develop DENZA EVs, Daimler is doing something noble and brave, which often means not making much economic sense. DENZA is a venture of two dreamers, a Chinese answer to Tesla. Now half a year from the scheduled debut of the first mass production DENZA model and one year from … Read more
Hawtai’s “Patriotic” Boliger (B35) SUV Draws Ridicule
September 28th, 2012 | Posted in Hawtai | MarketingWe have seen enough stupidity in the recent anti-Japanese activities responding to the dispute over Diaoyu Island. Rioters have smashed Japanese cars in several Chinese cities, and severely injured at least one owner in Xi’an. Businesses with Japanese signs, most of them owned by Chinese, have been targeted, some looted and many forced to close. … Read more
Chevy Malibu Sales Quadrupled in August on US$4,000 Price Cut
September 17th, 2012 | Posted in Chevy | GM | Marketing | SAIC | SalesWhen the eighth generation Chevy Malibu was released in February this year, a vice general manager of Shanghai-GM reportedly forecast 150,000 deliveries before the end of the year, which would made it an equal of Toyota Camry and VW Passat in the local mid-size market. Yet, from February to July, only 14,263 sales were recorded … Read more
Shanghai-VW Releases Watered Down Polo GTI
September 12th, 2012 | Posted in Marketing | New Cars | SAIC | Volkswagen | VWThe Chinese-made Polo GTI went on sale Wednesday with a price tag of 158,900 Yuan. With honeycomb front grille, red trim, and checkered seat covering, it looks almost identical with the 5-door European version. And yet it is weaker in substance, powered by a 96kW 1.4T rather than the 132kW 1.4L Twincharger engine. The Chinese … Read more
Chery Finally Decides to Ax Rely and Riich Brands
September 6th, 2012 | Posted in Chery | Marketing | SalesIt must be painful for Chery to finally acknowledge the failure of its multi-brand strategy launched in 2009. With sales dropping to 643,000 in 2011 from 682,000 in the previous year and losing 97.82 million Yuan in the first quarter of 2012, the automaker seems to realize it has no other option than axing marques … Read more
Great Wall Motor Drops Voleex Brand and Plans New Logo for Its Haval SUVs
May 5th, 2012 | Posted in Great Wall | MarketingGreat Wall Motor (GWM) has decided to scrap the Voleex brand, a marque launched only two years ago for its non-SUV passenger cars (sedans, hatchbacks, and MPVs). In a recent interview, Wang Fengying, General Manager of GWM, told reporters that as "Voleex" failed to gain sufficient recognition in GWM’s overseas markets, it was dropped in … Read more
Geely Signs Jeremy Lin to Promote Volvo Cars in China and the US
March 20th, 2012 | Posted in Geely | Marketing | VolvoVolvo Cars announced in NYC on March 19 that it had a deal with Jeremy Shu-How Lin, according to which the star will work for two years as the auto company’s advertising spokesperson. Chinese communities and the US would be especially targeted by this cooperation. The value of the contact was not disclosed. Lin’s positive … Read more
Cadillac-Sponsored Propaganda Movie Premiers in Beijing
June 8th, 2011 | Posted in Fun | GM | MarketingDedicated to the upcoming 90th birthday of the Chinese Communist Party, the film "Beginning of the Great Revival" was launched Wednesday evening in Beijing (a more literal translation of the title of the film is "Founding of a Party"). We, in China, noticed that the Associated Press, followed by others in the US, was quick … Read more
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