Category Archives: Marketing

Chery Bets on Arrizo7 for Revival

chery officials and designers at the launch ceremony

Last night Chery celebrated the release of the all-new compact, Arrizo7, with a party at the China Pavilion in Shanghai, built originally for the 2010 World Expo. Eight portal and video websites were invited to provide live coverage, and the party was shown in real time on large LED screens installed in the downtown of […]

Mercedes-Benz Pulls Ads from Chinese Newspaper after Controversial Reports

chinese angry with mercedes-benz cars

Angry with a series of reports from the 21st Century Business Herald (21CBH), the German carmaker’s chief in China, Nicholas Speeks, has ordered cancellation of advertisements on one of the country’s most influential financial news media. The move came as Mercedes-Benz China battles a spreading PR crisis, of which 21CBH has carried extensive coverage and […]

Chery Launches New Logo and Brand Strategy

new chery logo

Battling a crisis of dwindling sales and chaotic self-identity, Chery unveiled a new brand strategy on Tuesday evening in Hefei, Anhui, which axes the Rely and Riich divisions and re-focuses on the Chery brand. The re-positioned Chery gets a new logo, dropping the one that had been in use since the company’s foundation in 1997. […]

Nicolas Cage to Endorse Senova, BAIC’s “Saab”

shenbao's brand ambassador nicolas cage

Beijing Auto (BAIC) disclosed on Wednesday at a promotional event in Hong Kong that it would hire Nicolas Cage to market its upcoming “Shenbao,” or Senova, cars. The contract-signing ceremony will be held on March 2. A face of several luxury brands and well-liked in China, the US artist is deemed a suitable brand ambassador […]

Lamborghini Selling Milk Tea?

chana changan taurustar van

The high popularity of the Italian luxury car brand in China means that it is an effective marketing tool for all kinds of local products, not only vehicles. In the auto industry, Changan (Chana) has launched the Taurustar van bearing a logo which basically flipped the Lamborghini golden-bull image horizontally. And food makers love it […]

Dongfeng-Nissan Paid for J.D. Power Rating?

dongfeng-nissan-document-1

Xinhua exposed on Wednesday two internal documents from Dongfeng-Nissan billing one of its dealers for J.D. Power (JDP) surveys, setting off speculation that the joint venture had tried to influence the Customer Service Index (CSI) study with money. Entitled "Inter-communication sheet" and addressed to the same Nissan dealership in Suzhou, the two documents sent a […]

Watch DENZA’s New Brand Video

In pairing up with BYD to develop DENZA EVs, Daimler is doing something noble and brave, which often means not making much economic sense. DENZA is a venture of two dreamers, a Chinese answer to Tesla. Now half a year from the scheduled debut of the first mass production DENZA model and one year from […]

Hawtai’s “Patriotic” Boliger (B35) SUV Draws Ridicule

toyota dealership in Qingdao china on fire

We have seen enough stupidity in the recent anti-Japanese activities responding to the dispute over Diaoyu Island. Rioters have smashed Japanese cars in several Chinese cities, and severely injured at least one owner in Xi’an. Businesses with Japanese signs, most of them owned by Chinese, have been targeted, some looted and many forced to close. […]

Chery Finally Decides to Ax Rely and Riich Brands

brands of chery auto

It must be painful for Chery to finally acknowledge the failure of its multi-brand strategy launched in 2009. With sales dropping to 643,000 in 2011 from 682,000 in the previous year and losing 97.82 million Yuan in the first quarter of 2012, the automaker seems to realize it has no other option than axing marques […]