Category Archives: Marketing

Is C-NCAP a Scam?

c-ncap chinese cars

China-New Car Assessment Program (C-NCAP), run by China Automotive Technology and Research Center (CATARC) since 2006, has crash-tested more than 100 models. The vast majority of those tested cars were locally built by either native or sino-foreign joint venture companies. Some readers have recently asked why has carried no report on the test results, […]

JAC Yueyue: Cute as a Beauty Queen?


The most popular superminis in China often look and sound cartoonish and baby-like: QQ, Benben (Benni), Lobo, Panda. And it is not just children they are targeting, but also young females. Although many connect baby cuteness with feminine attraction, few automakers have infantilized women so ostentatiously as JAC (Jianghuai Automobile Co. Ltd) has done with […]

Geely Plans to Sell Pandas Online through Taobao

We mean the Panda cars. Geely’s PR Chief, Yang, Xueliang, discloses this week that the Chinese automaker has signed an agreement of strategic partnership with Alibaba Group to sell cars online next year. Alibaba Group, based in the same city–of Hangzhou–as Geely, is the largest e-commerce company in China. It provides online trading places (through […]

Cadillac Sponsors Communist Propaganda Film


It is naive to believe any business would put moral considerations before profits. Even the "don’t be evil" Google enters a "devil’s pact" with Verizon when the price is right. So it comes as no big surprise that GM has made Cadillac the proud "chief business partner" of an upcoming film dedicated to the 90th […]

Zotye to Challenge Tata Nano with a $2,765 Alto

China’s Zotye Auto plans to push the price of Jiangnan Alto, the current cheapest car in China, even lower. The new entry version will sell for only 18,800 yuan, or $2,765, and rival the $2,500 Tata Nano. The Alto microcar is presently built by two companies in China, Chang’an-Suzuki and Jiangnan Auto, the latter of […]

Chery Enlists Messi


Few people have heard of Riich, Chery’s one-year-old up-scale vehicle division. That is why Chery enlisted help from the Argentine soccer star Lionel Messi. The announcement was made at the 2010 Beijing Auto show. Messi was seen on a giant screen at the show promoting a newly released Riich G5 model. This new model was […]