Soueast V7, a Variant of Mitsubishi Galant: Shanghai Motor Show in Pics

April 25th, 2013 | Posted in Auto Shows | Mitsubishi | New Cars | Soueast

The Chinese-built ninth-gen Galant has never reached its potential to rival Accord or Camry, with monthly sales rarely exceeding 1,000 since its first release in 2007. As its retirement is near, Soueast, a partner of Mitsubishi, is planning a new career for it. At the Shanghai auto show, it launched the V7 concept, which anticipates … Read more →

GAC-Mitsubishi Founded, ASX Off the Line in Changsha

October 12th, 2012 | Posted in GAC | Mitsubishi

Almost two years after the joint venture agreement was signed, the establishment of GAC-Mitsubishi was officially declared today in Changsha, Hunan. The announcement was made without much fanfare as anti-Japanese sentiment among the public had risen to a dangerous level. Japanese carmakers suffered in China as the dispute over Diaoyu Islands intensified recently. Mitsubishi was … Read more →

Soueast Motor Releases V5 Compact Sedan, a Mitsubishi Lancer Variant

September 20th, 2012 | Posted in Mitsubishi | New Cars | Soueast

On Thursday, Soueast announced the pricing for its latest model derived from the Mitsubishi Lancer. Available in seven 1.5L versions, the V5, or "Lingzhi" in Chinese, sells for 69,800 – 93,800 Yuan (US$11,077 – 14,886). The V5 is essentially a V3 ("Lingyue") made bigger and equipped with more convenience and safety features, while both share … Read more →

Mitsubishi, GAC Sign Joint Venture MOU, to Build ASX Compact SUV

November 8th, 2010 | Posted in Changfeng | GAC | Mitsubishi

On 5 Nov. Guangzhou Automobile Group (GAC) (2238.HK) signed a memorandum of understanding with Mitsubishi Motors Corp (7211.T) on establishing a passenger car joint venture. The new venture, GAC-Mitsubishi, would arise through restructuring the existing Mitsubishi-GAC-Changfeng partnership, GAC Changfeng (600991.SS). The plan, to be further worked out and ratified by the government, looks like a … Read more →

Mitsubishi China to Build the New “Global Small,” Not Colt

September 5th, 2010 | Posted in Mitsubishi | New Cars

We reported in July that Mitsubishi plans to launch an all-new "Global Small" car in late 2011 or early 2012, and that production will start first in Thailand and then in China. All this was confirmed last week by Kenji Iida, general manager of Mitsubishi Motor Sales （China） Co., LTD. In addition, he clarified that … Read more →

Mitsubishi’s New Global Small Car to be Built in Thailand, and then China

July 13th, 2010 | Posted in Mitsubishi | New Cars | Soueast

Osamu Masuko, President of Mitsubishi Motors, confirmed last week that China will join Thailand to have a "Global Small" car production base. Development of the supermini eco-car is expected to complete next year, and production in Mitsubishi’s new plant in Thailand will start in late 2011 or 2012. The Thailand base has a planned annual … Read more →

Mitsubishi’s China Predicament

May 8th, 2010 | Posted in Mitsubishi

For years Mitsubishi Motors has been losing sales and money in developed markets like Europe and the US. But thanks to strong measures of cost reduction and increased sales in emerging markets, it posted a small profit (about $50 million) for the 2009-2010 fiscal year, the first in years. Planning to stay profitable in the … Read more →